Working with Fitbit and Fleishman Hillard, OUTSIDE were tasked
with creating an immersive, multi discipline workout space
that celebrated the new Versa Lite fitness tracker.
Transforming Protein Studios through a sophisticated lighting system
that was synchronised with the workouts, the room constantly changed
colour to reflect the Versa Lite accessories range. In the second room,
bespoke product display units, a GIF booth and branded touch points
delivered the key product information and brand messaging.
Immersive event space
design & build.