Ikea x Virgil Abloh

Working with Mother London and Ikea, we designed and

created an immersive space to celebrate the UK launch of this

iconic collaboration as part of London Fashion Week.

The Ikea x Virgil Abloh “Fitting Rooms” featured a series of interconnecting

spaces, each showcasing a product from the new range. Classic Greek

statues holding “Sculpture” bags, retail printers reproducing the “Receipt”

rug artwork and tattoos applied to visitors arms under the “Temporary”

clock - each product told its own unique story, playing with visitors senses

and encouraging physical interaction with the space and products.

Service

Pop up launch space
design & build.

Client

Mother London