Ikea x Virgil Abloh
Working with Mother London and Ikea, we designed and
created an immersive space to celebrate the UK launch of this
iconic collaboration as part of London Fashion Week.
The Ikea x Virgil Abloh “Fitting Rooms” featured a series of interconnecting
spaces, each showcasing a product from the new range. Classic Greek
statues holding “Sculpture” bags, retail printers reproducing the “Receipt”
rug artwork and tattoos applied to visitors arms under the “Temporary”
clock - each product told its own unique story, playing with visitors senses
and encouraging physical interaction with the space and products.
Pop up launch space
design & build.