Reebok x Cardi B 'Nailed it' Seeding Kits

Marking the European launch of the Cardi B and Reebok collaboration Outside was commissioned to create a series of seeding kits inspired by the global advertising/marking campaign.


Through Club C sneakers delivered in bespoke, large protein tubs and foil pouches alongside branded vitamin gummy bottles the release was directly placed in the hands of Europes key influencers and media.

Service

Creative & art direction, design & packaging production. 

Client

M&C Saatchi